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Beyond the Claim

This is where bold claims meet grounded proof. At the intersection of science, wellness, and innovation, our blog explores what it really takes to build trust in the health space today.

Expect smart takes, real-world data, and the occasional hard question, as we go beyond the headlines to examine the systems, and the people, shaping the future of evidence.


Women's Health, Gut-Brain Axis Laetitia d'Ursel Women's Health, Gut-Brain Axis Laetitia d'Ursel

Tradition Meets Tech: How Accessible Clinical Research Can Strengthen Herbal Knowledge

What if some of our most trusted herbs, plants with centuries of use and rich ethnobotanical histories, remain understudied not because they lack value, but because our research systems were never designed with them in mind? That’s the paradox at the heart of herbal science today. The traditions are strong. The knowledge is deep. Yet human data is still surprisingly thin.

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Science That Sells: Using Clinical Trials to Build Consumer Trust in Nutraceuticals

In “Science That Sells: Using Clinical Trials to Build Consumer Trust,” Paige Oliver, Director of Product at People Science, reveals how top brands are leveraging decentralized clinical trials to validate efficacy, accelerate product development, and win long-term loyalty.

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